Why Your Business Needs a Website (Even If You’re Killing It on Instagram)
If you’re running a small business, you’ve probably heard it before: “You need a website!”
But maybe you’re thinking:
I already have an Instagram, Facebook, and TikTok — isn’t that enough?
The short answer? Not quite.
Even if you’re killing it on social media, having your own website is still one of the best things you can do for your business.
Let me explain why.
Social Media is Borrowed Land
You don’t technically own your Instagram or TikTok accounts, they belong to the platform.
That means if the algorithm changes, your account gets hacked, or the platform disappears (RIP Vine), you lose your audience overnight.
Your website?That’s your little corner of the internet.
You own it, you control it, and no one can take it away.
A Website Builds Trust
Think about the last time you Googled a restaurant, therapist, or shop. If you found a beautiful, clear website, you probably felt more confident booking or buying, right?
A website shows people you’re legit and it makes it easy for them to learn about what you offer, read reviews, and contact you.
Even if they find you through social media, many people will still check your website before deciding to work with you.
It Saves You Time
If you find yourself answering the same DMs over and over again
“How do I book?”
“What are your prices?”
“What are your hours?”
a website can answer all those questions for you.
You can even set up online booking, contact forms, and a FAQ page so you can spend less time in your inbox and more time doing what you love.
It Helps You Show Up on Google
People are searching for businesses like yours on Google every day.
Without a website, you’re missing out on that traffic.
A well-designed site with clear information can help you show up in search results which means more people finding you, even if they’ve never seen your Instagram before.
Ready to Get Started?
If you’ve been putting off building your website because it feels overwhelming you’re not alone.
That’s where I come in!
As a Squarespace designer, I help small business owners, creatives, coaches, and wellness pros create websites that feel like them and help them book more clients with less stress.
✨ Want to chat about your website?
