How Your Website Design Impacts Your Content Marketing (and Why It Matters)

When most people think about website design, they picture colors, fonts, and making their site look “pretty.” But good design is about so much more than just making things look nice, it actually plays a huge role in how well your content works for you.

Your website should not just look good, it should also be easy to use, accessible to everyone, aligned with your brand, and set up to guide your visitors exactly where you want them to go.

Let’s break it down and see how good design helps your content shine (and helps your business grow).

Accessibility: Make Sure Everyone Can Engage

You can write the most helpful, heartfelt, inspiring content… but if people can’t easily find and read it, it won’t reach them.

Accessibility means creating a site that works for everyone including people with visual, hearing, motor, or cognitive differences. It also improves your SEO and makes you look more professional and inclusive.

Here are some basics to keep in mind:

• Make your navigation clear and easy to use (no hidden menus!)

• Use good color contrast and legible fonts

• Add alt text to all your images

• Avoid clutter and confusing layouts

If your site feels like a messy, overwhelming store where no one can find what they’re looking for, people will leave. A clean, clear site with thoughtful design invites people to stay and explore.

Readability: Make Your Content Easy to Digest

Your content deserves to shine but big blocks of text, tiny fonts, and cramped layouts can scare readers away. Most people will skim before they decide to dive in, so make it easy for them!

Tips to improve readability:

• Use clear headings and subheadings to organize your content

• Break text into short paragraphs

• Leave plenty of white space so it feels open and inviting

• Use a font size and spacing that’s easy on the eyes

White space isn’t wasted space it actually helps people focus, improves comprehension, and makes your site feel calm and professional.

Appeal & Brand Consistency: Make a Great First Impression

You’ve probably heard the phrase “Don’t judge a book by its cover” — but on the internet, we all do. It takes users less than 3 seconds to decide if they want to stay on your site or bounce.

Outdated, inconsistent, or cluttered design sends people running. On the flip side, a modern, brand-aligned site builds trust and confidence in your business.

Here’s how to keep your brand consistent:

• Use your brand colors and fonts across your website and other platforms

• Keep your logo and visuals consistent and recognizable

• Make sure your tone and personality come through in your design and content

Even small details like using the right colours for buttons or consistent typography can improve conversions and make your business feel polished and professional

User Experience: Guide Your Visitors to Take Action 

Your website isn’t just a brochure it’s a tool to guide your visitors to take the next step.
Good design makes that easy, intuitive, and even enjoyable.

Some ways to improve your site’s flow and user experience (UX):

• Make your site easy to navigate, with clear menus and links

• Highlight your most important content and calls-to-action (like “Book Now” or “Contact Me”)

• Use visuals and layout to lead the eye toward where you want people to go

• Test and adjust: keep improving your site based on how people actually use it

A great user experience also helps your SEO. Search engines pay attention to how easy and useful your site is, which can help you rank higher in search results.

Design a Website That Supports Your Content & Your Goals

Your website isn’t just a place to dump your content it’s the stage that makes your content shine.

When you design with accessibility, readability, brand consistency, and user experience in mind, your content becomes easier to consume, more impactful, and more likely to convert visitors into clients.

Your website is often the first impression someone gets of your business so let’s make sure it’s a good one.

If you’re ready to create a Squarespace website that looks great, feels like you, and helps your content work harder for you, let’s talk!

I’d love to help you bring your vision to life.

TL;DR:

✅ Make it accessible so everyone can engage
✅ Make it readable so your content is easy to enjoy
✅ Keep it consistent so your brand looks polished & professional
✅ Focus on UX so visitors know what to do next

Good design helps your content connect with the right people and helps your business grow.